Senior product designer.

Complex products, made clear. From research to code.

Selected work

Augmented Design

Product design

  • Product Strategy
  • Interface Design
  • Front-End Development

AI

  • Agentic Design Systems
  • Context Engineering
  • Automations

Selected work

Product design · Design system

Emirates Driving Institute

Back office, kiosk, tablet and student apps.

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Mobile app · AI SaaS

GoCheck

Field app for compliance audits.

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E-commerce app · UX redesign

Al Mawashi

Food e-commerce app, from cut to doorstep.

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About me

I design what people see. And build what holds it together.

Check my resume

How I work

Four things you can count on.

  • I ask why first.

    A good question saves more time than a fast answer.

  • I say it early.

    Doubts, delays, bad news: you hear them while they can still be fixed.

  • The best idea wins.

    Whoever brings it: a developer, a client, the person using the product.

  • Change doesn't throw me.

    New team, new scope, tighter deadline. The work usually gets sharper.

Notes

How I work with AI, written down as I go.

Becoming AI-native

Being AI-native means using AI to work better, while staying fully responsible for the result. It speeds up research and prototyping, so options get tested earlier, and the final call stays human.

Creating my second brain Why cloud memory wasn't enough, and how I built a memory I own that carries context across every project. Context that travels How my AI moves between brain, code and design, and remembers what I keep.
All notes

Have a project in mind?

Tell me where it stands, even if it's only an idea.

Drop me a message